bethoughtful

For contractors, HVAC, plumbing & roofing

The crew they recommend to the neighbors.

You were inside their home, fixing the thing that was keeping them up at night. A handwritten thank-you after the job, a seasonal check-in before the furnace or the roof needs attention, and a card when a customer refers a neighbor keep you the name they give out. Upload your customer list and every card is written for that household.

Start sendingSee prices

$7.45 a card, stamp included$6.95 each for 25+ in one checkout.

Messages to start from

Write one message with merge fields in curly brackets, or start from one of these. Each client’s values are filled in, and then the card is written for them.

Job done

Thank you for having us at {property_address}, {first_name}. Call us any time. {signer}, {company}

Thank you for having us at 14 Elm Street, Maria. Call us any time. Jordan, Lopez Realty

Check-in

Just checking in, {first_name}. I hope everything at home is running smoothly. {signer}

Just checking in, Maria. I hope everything at home is running smoothly. Jordan

Referral

Thank you for recommending {company} to your neighbors, {first_name}. We really appreciate it.

Thank you for recommending Lopez Realty to your neighbors, Maria. We really appreciate it.

01

A thank-you when the job is done

Send each customer a note the week you finish: a new roof, a kitchen, a replaced furnace. Add {property_address} and the card names their street.

Use the client thank-you template →
Example · Client thank-you
“Thank you for having us at Maple Court, Joan. It was a pleasure working on the kitchen, and I hope it’s already full of good meals.”

02

Seasonal check-ins

Before the first cold snap or the summer heat, send past customers a friendly hello. No sales pitch, just a reminder that you are around if they need you.

Use the checking in template →
Example · Checking in
“Just checking in before the cold weather, Ray. I hope the new furnace is keeping the house warm.”

03

Referral thank-yous

Most home service work comes from neighbors talking. Thank every customer who sends you one, by hand, the same week.

Use the referral thank-you template →
Example · Referral thank-you
“Thank you for telling the Morales family about us, Bev. We just finished their deck, and they love it.”

04

Thanksgiving gratitude

Thank your whole customer list at Thanksgiving, when everyone else is sending sales flyers.

Use the thanksgiving client gratitude template →
Example · Thanksgiving client gratitude
“This Thanksgiving we’re grateful for customers like you, Hank. Thank you for trusting us with your home this year.”

05

Thank your crew

A card for a crew member after a tough job or on a work anniversary, from the owner, written for that person.

Use the staff thank-you template →
Example · Staff thank-you
“Thank you for everything on the Oak Street roof in that heat, Miguel. You made it look easy.”

Why a card is worth it

Home service businesses live on word of mouth and repeat work. A handwritten card after the job is the kind of detail customers mention when the neighbor asks who did their roof, and it sits on the counter long after a magnet is lost.

A seasonal check-in is a gentle reminder at the moment someone might need you, without feeling like an ad. Once your customer list is uploaded, a send to everyone takes minutes.

Questions

Yes. Upload your finished jobs as a list each week, or connect your system through the API or a webhook so a card is written when a job is marked complete. You can approve each one or let them send on their own.

Yes. Add a column such as Job type and use it in your message as a merge field. The writer turns it into a natural sentence for each customer.

Yes. On folded cards you can upload your own design with your logo, or keep the painted cover we design for the card.

No. Your list is used only to write, address and mail your cards. We never sell it, share it for marketing or contact your customers ourselves.

No. Send one card after a single job, or a seasonal check-in to every past customer at once. Each card gets cheaper the more you send in one checkout.

$7.45 a card (a full letter $9.45), stamp included, with no minimum and no subscription. Send more at once and each is less: $6.95 a card or $8.95 a letter for 10–24 in one checkout, $6.95 or $8.95 for 25+.

Be the name the neighbors pass along.

Upload your customer list, pick a template and approve every card before anything is charged.