For auto dealers & salespeople
Buying a car is a big day for your customers, and then the dealership usually goes quiet until a service reminder. A handwritten thank-you after delivery, a card on the anniversary of their purchase and a birthday card every year keep you the first call for the next car, and the friend who needs one.
Write one message with merge fields in curly brackets, or start from one of these. Each client’s values are filled in, and then the card is written for them.
Delivery
Thank you for choosing {company}, {first_name}. Enjoy every mile. {signer}
Thank you for choosing Lopez Realty, Maria. Enjoy every mile. Jordan
Anniversary
Happy one year with your car, {first_name}! Thanks again for trusting us. {signer}
Happy one year with your car, Maria! Thanks again for trusting us. Jordan
Birthday
Happy birthday, {first_name}, from your friends at {company}.
Happy birthday, Maria, from your friends at Lopez Realty.
01
Send each buyer a personal note the week they drive off. It is the kind of thing people mention when a friend asks where they bought the car.
Use the client thank-you template →“Thank you for choosing us for your new truck, Marcus. I hope the first road trip is a great one.”
02
Add a purchase date column and send a card on the anniversary of their delivery, every year, to check in and say thank you.
Use the checking in template →“Can you believe it’s been a year with the new SUV, Dana? I hope it’s carried you and the kids everywhere you needed.”
03
Add a birthday column and each customer gets a real card on their birthday, written fresh every year.
Use the client birthday template →“Happy birthday, Luis! Wishing you a great year and plenty of open road.”
04
When a customer sends a friend, a son or a coworker to your lot, thank them by hand the same week.
Use the referral thank-you template →“Thank you for sending your daughter our way, Gail. It was a pleasure helping her find her first car.”
05
A card for a work anniversary or a great month on the floor, from the owner or the manager, written for that person.
Use the staff thank-you template →“Thank you for staying late all through the year-end rush, Andre. The whole store noticed.”
People buy cars every few years and remember the salesperson who treated them like a person. A handwritten card arrives without a coupon or a sales pitch, and that is exactly why it is read and kept.
Repeat buyers and their referrals are some of the best customers a dealership has. A card a year per customer is a small cost against one returning sale, and once your list is uploaded it takes minutes to send.
The dealer they come back to.
Upload your customer list, pick a template and approve every card before anything is charged.