For salons, spas & barbershops
Your clients sit in your chair for an hour and tell you about their lives. A handwritten thank-you after a first visit, a birthday card every year and a note when they refer a friend keep that warmth going long after they leave. Upload your client list and every card is written for that client.
Write one message with merge fields in curly brackets, or start from one of these. Each client’s values are filled in, and then the card is written for them.
First visit
Thank you for visiting {company}, {first_name}. It was a pleasure to meet you! {signer}
Thank you for visiting Lopez Realty, Maria. It was a pleasure to meet you! Jordan
Birthday
Happy birthday, {first_name}! Treat yourself today. Love, {signer} and the {company} team
Happy birthday, Maria! Treat yourself today. Love, Jordan and the Lopez Realty team
Referral
Thank you for sending your friend our way, {first_name}. We appreciate you!
Thank you for sending your friend our way, Maria. We appreciate you!
01
Send new clients a note a few days after their first appointment. It is the nicest way to say you hope to see them again.
Use the client thank-you template →“Thank you for coming in last week, Sophie. It was such a pleasure to meet you, and I hope you’re loving the new look.”
02
Add a birthday column and every client gets a real card on their birthday, every year, from their stylist or the whole team.
Use the client birthday template →“Happy birthday, Jasmine! I hope your day is as fabulous as you are.”
03
When a client sends a friend, thank them by hand that same week.
Use the referral thank-you template →“Thank you for sending your sister to us, Kara. She was a delight, and we owe you one.”
04
A card for a stylist’s work anniversary, a big wedding season or a fully booked month.
Use the staff thank-you template →“Thank you for every bride you made shine this June, Lena. We couldn’t have done it without you.”
05
Thank your regulars in December, each card written for that client.
Use the holiday client card template →“Happy holidays, Monique, and thank you for another year in my chair. You make Tuesdays the best day of the week.”
Clients pick a salon for the experience and stay for the people. A handwritten card from their stylist is a personal touch a booking app can’t send, and it is exactly the kind of thing they mention to friends.
Regulars and referrals keep the chairs full. A card per client a year is a modest cost against one returning appointment, and once your list is uploaded, a send takes minutes.
Because every card is written for that client, a busy salon can thank everyone the way an owner would if they had the time: by name, with a line that fits them, and in real ink.
The salon they never switch from.
Upload your client list, pick a template and approve every card before anything is charged.