bethoughtful

For Shopify, Etsy & online sellers

Your best customers deserve more than a packing slip.

Online, every shop looks the same at checkout. A handwritten thank-you that arrives at home a few days after the package is something a big store can’t copy, and customers remember it. Export your orders from Shopify, Etsy or your own store, upload the list, and every card is written for that customer.

Start sendingSee prices

$7.45 a card, stamp included$6.95 each for 25+ in one checkout.

Messages to start from

Write one message with merge fields in curly brackets, or start from one of these. Each client’s values are filled in, and then the card is written for them.

First order

Thank you for your order, {first_name}! It means so much to a small shop like {company}. {signer}

Thank you for your order, Maria! It means so much to a small shop like Lopez Realty. Jordan

Repeat customer

Thank you for coming back, {first_name}. We love having you as a customer. {signer}

Thank you for coming back, Maria. We love having you as a customer. Jordan

Holiday

Happy holidays, {first_name}, and thank you for supporting {company} this year.

Happy holidays, Maria, and thank you for supporting Lopez Realty this year.

01

A thank-you for every first order

Send first-time buyers a personal note after their package lands. It turns a one-time order into a shop they think of first.

Use the client thank-you template →
Example · Client thank-you
“Thank you for your first order with us, Hannah. I hope the mugs feel as good in your hands as they did coming out of the kiln.”

02

Repeat customers and VIPs

Pick out your regulars from your order export and thank them by name for coming back.

Use the client thank-you template →
Example · Client thank-you
“Thank you for being one of our very first regulars, Omar. Every order from you makes the whole studio smile.”

03

Thank-yous for reviews

When a customer takes the time to leave a kind review, a handwritten thank-you is a lovely surprise.

Use the referral thank-you template →
Example · Referral thank-you
“Thank you for your lovely review, Bea. Notes like yours are why I keep making these.”

04

Customer birthdays

If you collect birthdays, add the column and each customer gets a card on their day, every year.

Use the client birthday template →
Example · Client birthday
“Happy birthday, Kim! Wishing you a year full of little things that make you happy.”

05

Holiday thank-yous

Thank everyone who ordered this year with a holiday card in December, each one written for that customer.

Use the holiday client card template →
Example · Holiday client card
“Happy holidays, Nora, and thank you for supporting a small shop this year. It truly means the world.”

Why a card is worth it

Customers get dozens of automated emails from every shop they buy from. A real card in the mailbox, written to them by name, is the opposite of that, and it is often the thing they photograph and share.

Repeat buyers are the heart of a small online business. Thanking your best customers by hand is a modest cost per card, and once you have your order export, sending to the whole list takes minutes.

A note on gifts and privacy

  • Send cards to the buyer’s billing address, not the shipping address, if the order may have been a gift, so you don’t spoil a surprise.
  • Keep what someone bought off the card unless it’s clearly fine to mention. Some purchases are private.

Questions

Yes. Export your orders or customers as a CSV and upload it, paste the rows or upload a screenshot. We read names and addresses and flag anything that needs a look before anything is saved.

Yes. Connect your store through Zapier, a webhook or our API, and a card is written for each new order. You can approve each one or let them send on their own.

Yes. On folded cards you can upload your own design with your logo, or keep the painted cover we design for the card.

No. Your list is used only to write, address and mail your cards. We never sell it, share it for marketing or contact your customers ourselves.

Yes. Add a column such as Product and use it as a merge field in your message, and the writer works it into each card.

$7.45 a card (a full letter $9.45), stamp included, with no minimum and no subscription. Send more at once and each is less: $6.95 a card or $8.95 a letter for 10–24 in one checkout, $6.95 or $8.95 for 25+.

The shop they tell their friends about.

Upload your order export, pick a template and approve every card before anything is charged.