For mortgage lenders & loan officers
A mortgage is one of the biggest things your borrowers will ever sign, and then the relationship usually goes quiet. A handwritten thank-you after closing, a card on the anniversary of their loan and a note to the agents who send you business keep you in mind for the next move, the refinance and the friend who is about to buy.
Write one message with merge fields in curly brackets, or start from one of these. Each client’s values are filled in, and then the card is written for them.
Closing
Congratulations on {property_address}, {first_name}! Thank you for trusting me with your loan. {signer}
Congratulations on 14 Elm Street, Maria! Thank you for trusting me with your loan. Jordan
Loan anniversary
Happy {home_years} in your home, {first_name}. I hope it’s been everything you hoped for.
Happy 3 years in your home, Maria. I hope it’s been everything you hoped for.
Partner thank-you
Thank you for the referral, {first_name}. I’m grateful to work with you. {signer}, {company}
Thank you for the referral, Maria. I’m grateful to work with you. Jordan, Lopez Realty
01
Send each borrower a personal note the week they get the keys. Add {property_address} and the card names the home you helped them buy.
Use the client thank-you template →“Congratulations on 14 Elm Street, Maria. Thank you for letting me be part of getting you there.”
02
Include a closing date column and each borrower gets a card on their home anniversary, every year, with how long they have been there. You approve every card on your dashboard first.
Use the home-purchase anniversary template →“Happy three years in the house, Tom and Ellie. I hope the porch swing is still getting plenty of use.”
03
Thank the agents, builders and planners who send you borrowers. A handwritten card after a shared closing does more for the relationship than another lunch invitation.
Use the referral thank-you template →“Thank you for sending the Garcias my way, Dana. Working that closing with you was a pleasure, as always.”
04
Add a birthday column and every borrower gets a real card on their birthday, written fresh each year.
Use the client birthday template →“Happy birthday, Keisha! I hope you celebrate somewhere with a good view and better cake.”
05
Send personal holiday cards to past borrowers and partners in December instead of a printed card with a stamped signature.
Use the holiday client card template →“Wishing you a warm first holiday season in the new house, Ben. Thank you for a great year.”
Borrowers rarely remember who their loan officer was a few years later, which is exactly when they might refinance, buy again or tell a friend who to call. A card on each home anniversary keeps your name attached to the happiest moment of the process.
Partner agents notice, too. A handwritten thank-you after a smooth closing is a small, personal way to say you value the relationship, and it takes minutes once your list is uploaded.
Stay their lender for the next home, too.
Upload your borrower list, pick a template and approve every card before anything is charged.